As a kid, I remember vividly the wonderful times in our Art class or Technology and Home Economics (T.H.E.) class. Those were just some of the days when our creativity and talents were not just honed but also put to the edge of what more we can offer from the last projects we’ve done. Having been educated in an exclusive school for girls up until high school where such subjects on the arts were given well credit the same as for the sciences and math, I am lucky enough to have had such opportunities.
College was different, I took up engineering so that I had math all over the place even in my dreams when numbers would try to race me and probably strangle me had they were given the chance. I had to have short sleeps that such nightmares end up just before some gory scenes happen.
Drawing classes were those of cross section of a screw, nut, bolts, and other mechanical things. The joy in getting high marks in perspective views of inanimate objects were not even close to that of a simple doodle in the back pages of my notebooks.
I would have taken up Fine Arts but it was not practical during those times when I had to be in college. I can go back to it anytime, so I thought.
One evening I was invited to a billboard art launch and the excitement rushing through my veins was unexplainable. The adrenaline surge was so high that my brain was getting fuzzy. This is, after all, my first real ART encounter since high school. I mean, okay I’ve gone to a photo workshop, a t-shirt art design and all but my kind of art… aside from photography are paintings, sketches, etc… I may have a sketch pad at work with water color pencils and craypas but this event was different… This was it.
The Public Affairs arm of Outdoor Advertising Association of the Philippines (OAAP), 2nd Media opens the biggest outdoor gallery in Asia where we will see artworks in one of the oldest media, billboards, within the stretch of North Luzon Expressway to Edsa. Featuring ten artworks from the most promising Filipino artists, this is called “Manila Outdoor Gallery.”
This gallery boasts of a collection focusing on environmental awareness. And who will disagree that this way is not one of the better ways to drive such a noble message across. Almost all the biggest companies in not just in the Philippines but also international brands clamor for ad space in this stretch of Luzon. They too know that the millions of people passing this route daily will care to take a look, appreciate, and get the message.
Popo San Pascual
Riel Hilario
Eddie Boy Escudero
Jose Terence Ruiz
Mario V. Fernandez
Gary Buenavista
MMYU
Christina Quisumbing Ramilo
Tina Fernandez and Christina Quisumbing Ramilo
Lotsu Manes
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